Fuji Xerox
print innovation awards - WINNER

Brief: Alfredos Underground wanted to update their current menu to make it stand out and pop. This project was also submitted for the Fuji Xerox Print Innovation Awards competition (and won!)

Solution: The idea uses real life photographs taken from Alfredos bar. The imagery is infused with a blue CMYK tint and silver metallic spot channel underlay to create a vibrant but moody aura. This theme is continued throughout the pages with different illustrative variations and then further expanded into happy hour pocket cards.