Brief: ‘New Year’s Day Party’
Create and produce a New Year’s Day party campaign for a harbour-side restaurant/bar. There needs to be an element of stripes included. Please note that ‘Camelot’ is a fictional brand name.

Solution: The design uses a vibrant colour palette to reflect warm summer tones and excitement. Stripes are featured across the classic, boat-party-style rubber ring and the animation follows the beats in the music to engage the audience and create buzz.