Cybin

Brief: ‘Changing the Treatment of Mental Health’
Cybin is changing the way we treat mental health illnesses. They use psychedelic pharmaceuticals to treat a range of mental health disorders such as anxiety, depression and addiction. At the forefront of medical advancements, Cybin intends on becoming an industry leader. They want to stand out and connect with people.

Solution: The idea retracts from the use of cold scientific molecular based imagery. Cybin’s treatments are specifically aimed at helping people, so I focused on capturing individual human emotion and the environments that surround them. 

Tone of voice: Warm, trustworthy, natural, fulfilled and understanding.